Let me explain why though. Who is an entrepreneur? Someone who thinks out the box when seeking business solutions- be it creating or dispersing products and services. But also, an entrepreneur is someone who are themselves enterprising, who can think out of the box when it comes to designing and delivering regular products and services. And before you say that is just good marketing, I say no, it's not!
We've seen some very clever marketing campaigns that did nothing to save a product. What clinches the deal so to say, is when the entrepreneur is deeply vested in their product or service, have an emotional connection with it, (need not necessarily use the product although that helps) and knows it inside out. And a calculated risk taker to boot. These elements define a woman does it not? As women, we rarely have the luxury of making impulsive choices. We think through every tiny thing, we are deeply involved in almost everything we do (mostly because if we don't, it'll come back to bite us in the back!!) and whether emotional or not, we do create bonds pretty fast and pretty deep- with people and with the things we do.
As businesswomen and entrepreneurs, the hurdles start at step 1: having to 'explain' our ambition to our family! Many countries to date ask for male co-signatories. So here we are, explaining and justifying our ideas to fathers, brothers and husbands. Then there are wary loan officers, investors, contractors and people up and down the supply chain, employees, landlords and other stakeholders! And we, as women have to negotiate all this, in addition to the actual worries and frustrations of setting up a new business!
So when a woman launches a business, rest assured, she is committed, connected and vested. Whether a caterer or plumbing engineering consultant, running a tutoring service or pharma related services, women in business have no option but be innovative, every step of the way! It is the only way! She faces so much suspicion from everyone, including from her own gender, if she's not entrepreneurial, she may as well not exist! She could be designing high end luxury fashion and driving a Tesla, or she could be cooking home meals and delivering it on her scooter….She may have started off as a two member outfit with her husband and grown it into a 4 location 300 member service, or she may have become a one woman show running a creative agency, rest assured, she knows her stuff!
If there is one sect of women who know what they’re all about- it's the woman entrepreneur /businesswoman!